About

SquareFinch was started to kill the Round Robin. Leading Sales and Revenue Operations teams that have scaled multiple software start-ups beyond $100M ARR, the founding team directly experienced the pains and lost revenue potential from the old way of lead routing, and knew there was a better way.

The Old Way

  1. Every lead is worth the same, which leads to unfair distribution across the sales team.

  2. Impossible to load-balance across sellers who are eligible for different types of leads.

  3. Manual and time-intensive work required to redirect routing towards high-performers.

The New Way

  1. Route based on revenue potential, not simple count.

  2. Load-balance based on a seller’s Quota, allowing them to be assigned exactly what they need no matter their eligibility.

  3. Automate routing adjustments to assign more leads to the strongest performers.

Meet the Team

  • Scott Malish

    Founder and CEO